Disclosure: Dijana Tepšić worked for me between 2000 and 2005.
Trying to get people to engage with each other or with brands or organisations isn’t as easy as we sometimes (read most of the time) assume.
I spent an extremely interesting day last Wednesday as a guest of the Play Team Agency.
“Play Team” is the brainchild of Dijana Tepšić who has created a dynamic, innovative, digital company based in Banja Luka.
Launched in May 2014, she has quickly established a no nonsense, full service, turn-key, “go to” company and this is shown through the portfolio of clients that have used, and use, them so far.
Play Team have been striving to get content created in Bosnia and Herzegovina (BiH), exposed to a wider audience both regionally and internationally and in doing so have started to win awards in the marketing and PR space.
Having been recognised already at the prestigious Weekend Media Festival held annually in Rovinj, Croatia, Dijana felt that if the Weekend Media team came to Banja Luka to talk about the festival, it might attract more digital participants from BiH.
The result has been the creation of “Play Media Day”, a four hour, intense exposure to briefings on various elements concerning digital media in the western Balkans (read the former Jugoslavija), as well as an intimate backgrounder to the Weekend Media Festival itself.
From creative agencies, through traditional TV (that has an amazing social media penetration), via Graphic Design issues to Fashion Concerns, the “day” was packed with insights from practitioners at the “coal face”.
“Play Media Day” was all about “sharing” and “starting the conversation” within a like minded community of digital practitioners.
The various presentations were entertaining, professionally delivered and extremely educational and informative. No one is ever to old to learn and I picked up some tips I hadn’t thought of or realised.
Of course “networking” is an integral part of the life blood in any digital environment and this event had plenty of that going on, even if it was fuelled by an ingenious “instant” Turkish coffee, that had enough caffeine to kill a race horse, and that a regional company had sponsored.
In my opinion, the event was a resounding success.
Professional in every aspect, from organisation and timing (not a strong suit of cards normally in the Balkans), to design and execution.
Play Team are rather unique in Bosnia and Herzegovina, in so far as, not only are they overwhelmingly youthful, innovative and experimental in their approach, but they also don’t feel scared or threatened by sharing their knowledge and experiences openly.
In a country that seems doomed to lull perpetually in transition, and for which the prospects for the future seem dark, Play Team might be starting to show some light out of that darkness.
If you want to break out of your comfort zone and want some exceptional media support to tell your Digital Stories, you should do yourself a favour and check out the Play Team Agency.
Disclaimer: I have not received any inducements at all regarding this post and all opinions are my own.